Welcome To Our Steiff Wonderland


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From Our Shop

Official UK Steiff Distributor

Visit Our Steiff Shop in Norfolk

About Us

Wrapping With Care


Bears and animals based on historical pieces from the old days, recreated for our modern day collector to enjoy. Not limited on numbers made.


These bears and animals are cuddly and soft. They are designed to be loved and used every day, with the much-needed option to wash. The plush range is an ideal place to start when buying for a young child. Not limited on numbers made.

Limited Edition

These are limited in number. Made for the adult collector to showcase in their home. A white Steiff label distinguish these from the classic and plush. They will have a certificate of authenticity and will arrive in an original Steiff box.

Featured Products

The most popular Steiff animals…

Need help choosing the right bear?

Visit The Steiff Shop in Setchey, Norfolk and let one of our ‘Bear Consultants’ help you choose your Steiff Bear! With over 500 hundred different Bears and soft animals to select from this really is ‘Bear Paradise’


What our customers have to say…

As I walked into this lovely place I was filled with memories of childhood. As well as hundred of Steiff teddy bears, rabbits, lions, polar bears and many other creatures, there are pedal cars, jigsaw puzzles and wooden toys. 

Patricia H
Then the selections of bears from babies lst bear, soft tiny bears for newborns to the amazing choice of bears and steiff animals for the older family members was never ending. I will definitely be making a return visit.
Lucy J

Popped in from the most magnificent Beers of Europe adjacent. Charming knowledgeable man talked to us about the lovely animal and characters on display. If you like these collectables or know someone who is then visit here , ample free parking too. 

Gregg M

Our Steiff Bear Boxes

Limited Editions and Bears over £100 come with a FREE Steiff Box, or Buy One For Only £2.50


Our latest reviews and ratings…

Lovely soft toys

Rated 5.0 out of 5
April 30, 2024

Great value, luxury soft toys. Very well made. Very reliable in that what is described and ordered is what is received. Great customer service. Thank you.

Judith Estrop

So many to choose from , fabulous small business

Rated 5.0 out of 5
July 7, 2023

Stumbled upon this site while searching the perfect 1st birthday gift for my niece . Purchased a cute “ my first Steiff “ bunny, everything was perfect . Had an email to confirm immediately and another once it had been dispatched . Came in a pretty Steiff bag & packed very well. Delivery smooth & speedy . Would highly recommend and certainly use again. Thank you @thesteiffshop

Emma Morgan